It was 2013 when we – Manuel and Juliane – founded a small family label called “kullaloo” in Germany. We started selling digital sewing instructions for cuddly toys and baby toys, but very soon we added the materials people needed for these sewing projects to our online shop. It was only a matter of time before we decided to produce our own fabrics that must be safe for making toys. At this time our plush “kullaloo SuperSoft” was born, and over the years we have added more and more different types of plush to this product line. It is the focus on material that is free of harmful substances and of outstanding quality that has made kullaloo a well-known brand in Germany and Europe over the years. In addition, our beautiful sewing patterns give people great ideas for sewing projects, and we create them with a lot of passion and attention to detail. Always driven by the endeavor that with our help you can make little children’s eyes shine.
Juliane Heidi Dreyer
Product development, design, web development
I’ve always loved everything that has to do with sewing and handicrafts. As a 12-year-old I was already sewing cuddly toys out of old curtains and towels on my grandmother’s old pedal sewing machine. But how life goes: You grow up, have less time and so my passion for sewing rested for many years.
After studying “Media Management & Journalism” I started my first job in an internet agency. During my studies as well as at work I learned how to use graphics programs, how to illustrate and animate characters, and that’s how I discovered my love for character design.
At the same time there were plenty of babies born in my circle of friends and I was gripped by the desire to find very special gifts for these little newborns, because after all, their mothers were also something very special to me. So I bought a sewing machine, enough fabric for mass production of cuddly toys, and began to sew cuddly toys, crackling cloths and music boxes according to various sewing patterns I had bought. Soon I had my own ideas for cuddly toys and so I made use of my graphic skills and developed a pattern for a cuddly toy that I could digitize with one of my everyday professional programs. At the same time, our own baby announced her arrival and so I used maternity protection to start a sewing & DIY blog. Since Manuel’s and mine desire to shape our professional future together became more and more concrete, after a few months of maternity protection we decided to take the huge and somewhat crazy step: to turn MY hobby into OUR profession.
Marketing, social media, cooperations, project management
I have been active in the online sector for more than 10 years. Here I am less fascinated by the technical aspect than by the possibilities that the World Wide Web offers for communicating with other people, for making everyday tasks easier and, last but not least, for selling products. Always interested in new developments and curious to try out new platforms and tools, I got the idea of my own “online label”. After several years of working on internet projects for customers, the appeal of an own online project grew. This then resulted in our kullaloo project.